Nicotine Gum Testing

I was reading on HealthCentral.com about a study of a new fast-acting nicotine gum. The big news is that this new gum “gum provides peak nicotine levels in five to 10 minutes, compared to 15 to 20 minutes for Nicorette”. However, what struck me were the testing methods:

Niaura and his colleagues recruited 319 current smokers for this study. In the lab, they gave the smokers their favorite cigarette and told them to light it, but not to smoke it. Then, half the group chewed the rapid-release gum and the other half chewed Nicorette for 30 minutes. The smokers completed 10 craving assessment surveys during that time. […]

I’m not a smoker, but I can only imagine how tough that must have been on the participants. If someone were to hand me a warm and gooey brownie but told me not to eat it, I know I’d have a hard time holding back.

3 thoughts on “Nicotine Gum Testing

  1. But supposedly you’d be chewing a new fast-acting chocolate gum, which would “provide peak chocolate levels in five to 10 minutes.” So the brownie cravings would probably be less severe.

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