Via MediaBistro’s Daily Media News Feed, Disney ousted Microsoft’s reputation in the media. These second-quarter results were derived by studying 60k news items:
Higher attendance at theme parks and stronger box office receipts from its newest films, “Finding Nemo” and “Pirates of the Caribbean: Curse of the Black Pearl,” helped catapult The Walt Disney Company to the top of Delahaye’s most recent Media Reputation Index, a quarterly assessment of how news coverage affects corporate reputation. […]
The second quarter results, which are based on an analysis of more than 60,000 news items, also found that technology was the strongest of all sectors, with Microsoft, IBM, Intel, Hewlett Packard, Cisco Systems and Dell claiming six of the top 20 spots. […]
I haven't been able to find the complete list online, but the article includes the top 10:
Second Quarter 2003 Media Reputation Index — Top Ten Companies:
- The Walt Disney Company
- Microsoft
- Intel
- Wal-Mart
- General Motors
- IBM
- Home Depot
- Coca-Cola
- Bank of America
- AOL Time Warner
Disturbingly enough, it resembles a list of Companies To Avoid. In particular, I wouldn’t touch Disney, Microsoft, nor GM with a ten-foot pole. And Disney, with its let’s-make-copyright-last-forever nonsense, is more evil than most.
In a HHOS?-esque moment, I’m wondering whether the other companies on the list should be avoided as well ;). Granted, I already avoid Intel and AOL, but that’s primarily because their competitors make superior products (not because they’re evil, per se). Likewise, I don’t drink Coke, but that’s just because they don’t have a Splenda-based soda yet (unlike Diet RC & Diet Rite).
Both Wal-Mart and Home Depot are large companies, to be sure, but they seem fairly normal to me. And, I’ve never been a Bank of America customer, so I can’t speak of them one way or another. And on the other hand, IBM actually appears to be one of the Good Guys(TM) these days, with its fight against SCO.