Dr. Robert Epstein theorizes that two people, given a certain level compatibility and physical attraction, can learn to love each other. And, he’s put himself into the experiment:
What does he know that we don’t? Epstein, the editor in chief of Psychology Today, recently published an editorial in the magazine searching for a woman who would be willing to fall in love with him. The two would read up on love, meet with counselors, learn to fall in love with each other and write a book about the process. If all goes according to plan, by the end of it he'll have a steady girlfriend and a book deal. He swears it’s in the interest of science. [...]
(link from Media Bistro)