Well, we've just about seen it all now — low-carb beer, low-carb bread, low-carb cookies and now low-carb chips. Frito-Lay announced in a press release that they’ll be introducing low-carb Doritos and low-carb Tostitos in May. Known as Doritos Edge and Tostitos Edge, they’ll have 6g net carbs and 10g protein per bag (product packaging photo, nutrition label photo).
To create the new products, the company will use soy proteins and fiber to convert to a lower carbohydrate chip […]. This move will result in a 60 percent reduction of carbohydrates in both products.
Of all low-carb products, I think the introduction of low-carb bread made the most sense to me — after all, most people eat bread every day. But chips? Is there really a market for people who want to eat healthier yet eat chips on an everyday basis?
I do wonder how these chips will taste, though. Much like their low-fat counterparts, low-carb foods never seem to taste as good as the full-fat/high-carb versions. I suppose we’ll find out in May.