To me, MySpace is the online equivalent of a mall’s Hot Topic store. In case you're not familiar with them, Hot Topic is a self-described “punk” styled clothing store. However, when that includes Aerosmith and Lynyrd Skynyrd merchandise (no joke), I dare say that their punk-cred would appear somewhat compromised, to say the least. (I’m not casting judgement on Aerosmith or Lynyrd Skynyrd’s musical abilities — they’re just pretty much the opposite of punk.)
All the same, plenty of Generation Y poseurs like to shop at Hot Topic, thinking they’re edgy and counterculture when in reality they’re lining the pockets of The Man. And that’s where MySpace fits in. Sure, many users think of it as their private treehouse for them and their closest friends, but when your treehouse is home to 72 million other people, your exclusive club isn’t so exclusive, now is it?
To be sure, I have nothing against capitalism. Yes, I’m the kind of guy that buys beverages at Starbucks, and happily — hey, if a given company happens to be profitable due to an effective business model, I’m ok with that. (Well, as long as said company isn’t evil; see also Clear Channel.) Having said that, if you like MySpace because it’s a a website offering “photos, blogs, user profiles, groups, and an internal e-mail system”, that’s fine. It just doesn’t mean you’re more 3l337 for the sake of doing so.
Getting back to KMFDM, I enjoy their music and I’m on their online mailing list (so far, so good). However, in the mailing sent out today, they proudly announce the 1-year anniversary of their MySpace page. Well, what’s the use in having a MySpace page if you have a perfectly good actual domain name? All right, the maneuver be excused if they’re merely trying to make their music available to more listeners. All the same, a part of me is worried a bit that KMFDM could be somewhat HotTopicifying itself — making ventures based on marketing perception rather than substance.